The desire to do better and be better is one that drives a percentage of the population to keep pushing past their limits and reaching successes beyond what they’ve already achieved. This applies to the realm of brain health as well. There is a saying that goes “the brain has limitless potential for improvement” that epitomizes the philosophy of functional neurological care. Optimizing the brain’s potential and the efficiency of the neurological systems can help people reach their performance desires whether that is thinking faster in the board room or going for gold at the Olympics. Clients in this category are not necessarily needing medical treatment and are healthy by all standards, but wish to push past their functional boundaries.